NFTs for music and digital artists - strategies, formats and case studies / On-demand

Membership plan: Getting Started | Topics: Music Production

Course overview

NFT brings new opportunities for creators to build audiences, promote products & profit from their creations. 

Participants will learn in this workshop

  1. Why do some NFTs succeed & some fail?
  2. What should my NFTs include?
  3. Which NFT format is the best for you?
  4. How to design, create & optimise your NFT project to maximise its chance of success?
  5. How to promote your NFTs (Introduction)?

What you'll learn

  • Analyse, appreciate & scrutinise different NFT projects
  • Design, create & optimise your own NFT project to maximise its chance for success
  • Collaborate with other students in the NFT workshop

Who is this course for?

  • Musicians, artists and creators who want to develop a deeper understanding on NFTs.
  • Creators who are serious about crafting their own NFTs.
  • Developers who want to have a deeper understanding of the NFT space and collaborate with other creators.

Course content

  • Course Materials
  • Lesson 1 - Introduction
  • Lesson 2 - NFT Matrix
  • Lesson 3 - Case Study, 3LAU
  • Lesson 4 - Case Study, BT
  • Lesson 5 - Question
  • Lesson 6 - Question
  • Lesson 7 - Case Study, EulerBeats
  • Lesson 8 - Quick summary
  • Lesson 9 - Question
  • Lesson 10 - Case Study,
  • Lesson 11 - Question
  • Lesson 12 - Case Study, Beeple
  • Lesson 13 - Case Study, Grimes
  • Lesson 14 - Question
  • Lesson 15 - Case Study, BreedableCollectables, CryptoDadsCryptoKitties
  • Lesson 16 - Case Study, Metaverse - Virtual Worlds
  • Lesson 17 - Research NFTs with
  • Lesson 18 - Case Study, VeeFriends


  • A computer and internet connection
  • Have Metamask extension installed in Chrome.

Meet your instructor

Heen is a London based music producer, artist and NFT educator. As a creator himself, he is a classically trained pianist who has spent his life exploring sonic possibilities with classical, jazz, electronic and cinematic music. He joined ROLI as a full time product specialist after studying a degree in Computer Science, and since then have continued to combine his passions to his growing portfolio. Outside of ROLI, he is currently co-running Originally:Creative - a digital marketing consultancy for creatives, with a mission to help creators navigate & win in the digital space. So far they have worked with artists including: Tomfoolery, Wharf, CRISP&CLASSY… as well as working closely with Jordan Rudess on his upcoming NFT project.

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