A marketing-focused workshop on getting your NFTs seen. It works through a digital-marketing and social content plan, teaser videos, landing pages and a Discord community, then choosing marketplaces and running organic outreach and an NFT calendar. A second part covers paid promotion — themed accounts, influencer marketing and press kits — with answers to common questions about secondary markets and standing out without a big following.
Heen Wai
Heen is a London based music producer, artist and NFT educator. As a creator himself, he is a classically trained pianist who has spent his life exploring sonic possibilities with classical, jazz, electronic and cinematic music. He joined ROLI as a full time product specialist after studying a degree in Computer Science, and since then have continued to combine his passions to his growing portfolio. Outside of ROLI, he is currently co-running Originally:Creative - a digital marketing consultancy for creatives, with a mission to help creators navigate & win in the digital space. So far they have worked with artists including: Tomfoolery, Wharf, CRISP&CLASSY… as well as working closely with Jordan Rudess on his upcoming NFT project.