How to release music globally

From Creation to Monetization: Navigating the Global Music Business

Unlock global music monetization strategies with Grammy-winner Adé Adéfolalu in a 6-week deep dive into major music markets

Only 30 places available

Starting February 2024

Course overview

Techniques and tools for making music make money around the world

How to Release Music Globally Course is a 6-week course of 12 live online classes, taught by Grammy Award Winning Music Hackspace tutor Adé Adéfolalu, providing a comprehensive view the international music business market. It is designed to provide participants with the necessary latest skills, techniques and first-hand insight into the methodology, workflow and tips and tricks to Monetise Music in the Major Music Markets Worldwide (including the UK, USA, Africa, Asia & Europe).

The online course will consist of:

  • 12 x 2hr live online classes
  • All classes recorded for student use (during the course only)
  • Interactive group challenges
  • Special guest webinar Q&A sessions
  • Music Hackspace Graduate Certificate of Excellence
  • 50% discount on your first year subscription to Music Hackspace

Who is this course for?

  • Emerging artists and professionals eager to navigate the global music business and monetize their work effectively
  • Those seeking first-hand insights and actionable techniques from an industry veteran, Adé Adéfolalu
  • For individuals aiming to stay ahead in the evolving world of music, from traditional methods to cutting-edge tech solutions

Course content

  • Introduction to the course
  • Understanding the key entities in the music monetization value chain
  • An insight into the different career pathways for aspiring music practitioners
  • Understanding of the authorities who manage the administrative framework around music rights and expliotation
  • Insight into the various copyrights in recorded and live music
  • Insight into the evolution of the music industry from a traditional to technology based operations
  • Understanding of the opportunities for success through the use of technology
  • Introduction to the fundamentals of traditonal and digital marketing
  • Understanding how to develop engagement through effective social media content strategies
  • Introduction to monetization strategies for your music
  • Introduction to the international agencies responsible for collecting & distributing music royalties
  • Introduction to fund raising alternatives for independent artists
  • Understanding how to leverage your fan community to raise funds and make money togehter
  • Introduction to the fundamentals of promoting your music on video streaming platforms like Youtube, Vimeo et al
  • Understanding how to develop engagement through effective content strategies
  • Introduction to the integral role a distributor plays in the success of your music
  • Understanding of the essential steps in developing a comprehensive global distributionstrategy
  • Insight into the growing importance of the hyperactive fan community
  • Understanding the different stages of conversion from social media engagement to direct to fan marketing & sales
  • Introduction to the technical infrastructure that supports independent music
  • Understanding how to market, manage and monetize your music using new tech
  • Introduction to the essential stages in developing a robust artist development strategy
  • Insight into the integral role artist & business development plays in independent music
  • Introduction into the core steps in planning & developing a comprehensive plan for an independent music release
  • Understanding of essential cost implications for an comprehensive independent release campaign


  • A keen interest in the global music industry and its business aspect
  • Basic knowledge of music creation and distribution
  • Internet access to participate in live online classes

Course schedule

This course will start once we have received 10 or more registrations. Group discounts are available. Contact us at for more information.

Meet your instructor

Adé, a seasoned music industry professional with over two decades of experience, is best known for his multifaceted roles as a Music Manager, Independent Label Owner, University Lecturer, and Voice Coach, with notable success stories including Grammy-winning collaborations and nurturing MOBO Award winners. Currently spearheading the All-star Music Group, he offers comprehensive marketing and management consultancy while championing the development and advancement of UK Urban/underground acts through strategic promotions and partnerships.


About Music Hackspace

Music Hackspace is an online education platform teaching music and creative technologies. Started in 2011, Music Hackspace's course portfolio includes over 800 hours of on-demand lessons teaching state of the art techniques to beginners and experienced artists. Music Hackspace has created courses, workshops and meetups in collaboration with leading companies such as Ableton, Arturia, Roland, Android or TouchDesigner, and co-founded the MIDI Innovation Awards with NAMM and The MIDI Association.

About Creat-Ed

Creat-Ed is a creative education consultancy for institutions, businesses and brands. Together we have over 90 years experience, at a senior management level, in Further and Higher Education and the Creative Industries across international markets including China, South East Asia, Europe and the UK. Clients and previous work include Tileyard Education, University of Wales Trinity Saint David, Nottingham Trent University, Confetti Institute of Creative Technology, BIMM Group, SAE College, SSR / Spirit Studios, Krems University Danube, Kennesaw State University, Gigrealm, New Media Law.


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