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How to release music globally hero

Creative Coding

How to release music globally

Dive deep into the global music business with Adé Adéfolalu's 6-week online course. Unlock the secrets to monetizing music in major markets, mastering digital strategies, and leveraging cutting-edge technologies like NFTs and Blockchain.

Level

Beginner

Duration

Self-paced

Format

Self-paced video

Course overview

Techniques and tools for making music make money around the world

How to Release Music Globally Course is a 6-week course of 12 live online classes, taught by Grammy Award Winning Music Hackspace tutor Adé Adéfolalu, providing a comprehensive view the international music business market. It is designed to provide participants with the necessary latest skills, techniques and first-hand insight into the methodology, workflow and tips and tricks to Monetise Music in the Major Music Markets Worldwide (including the UK, USA, Africa, Asia & Europe).

The online course will consist of:

  • 12 x 2hr live online classes
  • All classes recorded for student use (during the course only)
  • Interactive group challenges
  • Special guest webinar Q&A sessions
  • Music Hackspace Graduate Certificate of Excellence
  • 50% discount on your first year subscription to Music Hackspace

Course content

Music Industry Value Chain and Stakeholders: Label, Publisher, Manager, Promoter

3 lessons

+
  • Introduction to the course
  • Understanding the key entities in the music monetization value chain
  • An insight into the different career pathways for aspiring music practitioners

Rights Management, Music Copyright and Collection Societies in Global Markets

2 lessons

+
  • Understanding of the authorities who manage the administrative framework around music rights and expliotation
  • Insight into the various copyrights in recorded and live music

Traditional Music Record Labels

2 lessons

+
  • Insight into the evolution of the music industry from a traditional to technology based operations
  • Understanding of the opportunities for success through the use of technology

Music Marketing and Social Media Strategies for Independent Musicians: Building and Engaging Your Audience

2 lessons

+
  • Introduction to the fundamentals of traditonal and digital marketing
  • Understanding how to develop engagement through effective social media content strategies

Turn Your Music Into Money: Monetization Roadmap for Independent Music

2 lessons

+
  • Introduction to monetization strategies for your music
  • Introduction to the international agencies responsible for collecting & distributing music royalties

Turn Your Music Into Money: Music Investment, Fundraising & Crowd Sourcing - (Direct to fan, fan investment, fan community)

2 lessons

+
  • Introduction to fund raising alternatives for independent artists
  • Understanding how to leverage your fan community to raise funds and make money togehter

Develop Highly Effective Strategies for Music & Video Streaming Platforms

2 lessons

+
  • Introduction to the fundamentals of promoting your music on video streaming platforms like Youtube, Vimeo et al
  • Understanding how to develop engagement through effective content strategies

Developing Effective International Digital Distribution Strategy

2 lessons

+
  • Introduction to the integral role a distributor plays in the success of your music
  • Understanding of the essential steps in developing a comprehensive global distributionstrategy

Utilize Data to Develop Fan Engagement and Conversion Strategies in Global Markets

2 lessons

+
  • Insight into the growing importance of the hyperactive fan community
  • Understanding the different stages of conversion from social media engagement to direct to fan marketing & sales

Tech solutions for the Music Industry - Rights Management, NFT's, Blockchain & AI

2 lessons

+
  • Introduction to the technical infrastructure that supports independent music
  • Understanding how to market, manage and monetize your music using new tech

Artist & Business Development and Management Roadmap

2 lessons

+
  • Introduction to the essential stages in developing a robust artist development strategy
  • Insight into the integral role artist & business development plays in independent music

Plan & Manage A Comprehensive Independent Release Strategy - + Music Campaign Finance Case Study

2 lessons

+
  • Introduction into the core steps in planning & developing a comprehensive plan for an independent music release
  • Understanding of essential cost implications for an comprehensive independent release campaign

Instructors

Instructor TBC

Instructor TBC

Instructor

Frequently asked questions