- The creation of short sonic logos representing the qualities of various products
- And the creation of longer soundtracks for enriching gustatory and olfactory experiences.
- The first part will present basic concepts of multisensory perception. It will highlight how all our senses integrate within the brain to form experiences. Particular focus will be on existing evidence about sonic seasoning of wine, i.e., the influence of sound on wine appreciation. It will then show how sounds can be congruent with flavours and aromas through some fun quizzes. Finally, it will describe our approach to composing wine soundtracks. This includes a low-level part which informs the selection of timbres through scientific experiments. This part is complemented by a higher-level part which adopts some film-scoring techniques.
- The second part of the workshop will turn into a unique music-wine pairing experience. The tasting will start with the Sauvignon Blanc and will then proceed to the Barolo. Each wine will be tasted with its bespoke soundtrack playing in the background. Creative imagination will be stimulated through a simultaneous game for each tasting.

